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The Patek Philippe Cubitus: A Bold New Chapter
par Bruna Matilde Guaccio
When Patek Philippe unveiled the Cubitus in late 2024, the watch world collectively sat up. For a brand that moves with glacial patience, a brand w...
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The Most Popular Luxury Watches for Millennials in 2025
par Bruna Matilde Guaccio
Millennials (born roughly between 1981–1996) are reshaping the luxury watch market in a way that’s both dynamic and value-driven. Unlike past gener...
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Hidden Glamour: The Allure of Secret Jewelry Watches
par Bruna Matilde Guaccio
What Makes Them Special?
Secret watches are remarkable for merging high horology with haute joaillerie. Concealed beneath gemstones, filigree, or s...
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Amour intemporel: un cadeau Rolex comme la Saint-Valentin
par Bruna Matilde Guaccio
Février est là et avec lui, le 14 se rapproche de plus en plus. La Saint-Valentin est l'occasion idéale d'exprimer votre amour avec un cadeau int...
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The Story Behind the Seiko Half Moon (the “tiktok watch”)
par Bruna Matilde Guaccio
Originally released in the late 1980s to early 1990s, the Seiko Half Moon—often referred to by model codes like 1F20-5D59, 4N00-5350, or 2P20-5K20—...
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The NEW Omega Seamaster Aqua Terra Turquoise – A Tropical Twist on Everyday Elegance
par Bruna Matilde Guaccio
The Seamaster Evolves
Omega's Seamaster Aqua Terra has long been celebrated as the versatile, modern classic—a timepiece that blends sporty functio...
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Seiko Teams Up with Pepsi for Two Official “Pepsi” Watches
par Bruna Matilde Guaccio
A Refreshing Take on a Classic Colorway
If you’re a watch enthusiast, the term “Pepsi bezel” probably makes your heart skip a beat—and not because ...
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That Rich Indian Guy and His Watches: The Protagonists of Anant Ambani's Wrist
par Bruna Matilde Guaccio
In recent days, you might have heard about that "Indian rich guy that did a crazy wedding": you are likely referring to Anant Ambani, the son of In...
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Why Don’t Watch Brands Sponsor Volleyball? (Maybe They Should)
par Bruna Matilde Guaccio
In the world of sports marketing, few products have aligned more seamlessly with athletic performance, luxury, and lifestyle than watches. From Rol...
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Can Pokémon Cards Become an Asset—Like Rolex Watches?
par Bruna Matilde Guaccio
For decades, Rolex watches have been recognized not just as luxury timepieces but as reliable, appreciating assets. Their value, scarcity, and bran...
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Wimbledon 2025: The Real Match Was on the Wrists
par Bruna Matilde Guaccio
Best watches spotted at the Wimbledon Final – Sunday, 13 July
Sure, Jannik Sinner took home the Wimbledon crown on Sunday, July 13th, but let’s be ...
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Summer 2025’s Top‑Searched Rolex References 🌞
par Bruna Matilde Guaccio
Over the past six months, the Rolex secondary market has undergone a subtle but important evolution. After the explosive surge in resale prices bet...
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