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You Want to Buy a Luxury Watch for Your Partner, But You Barely Know What a Watch Is?
by Bruna Matilde Guaccio
Buying a luxury watch for your partner is an incredibly thoughtful and meaningful gift: one they’ll wear every day and potentially keep for life. B...
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10 Questions to Ask to Know if a Watch Is High-End (and Potentially Expensive)
by Bruna Matilde Guaccio
Who wouldn't like to know if a watch is expensive just by looking at it?In the world of horology, separating a truly high-end watch from an average...
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Are Influential Politicians Ditching Luxury Watches for Simple Timepieces?
by Bruna Matilde Guaccio
From Rolex to Casio — the quiet revolution of political wristwear
For decades, a politician’s watch wasn’t just a way to tell time, it was a statem...
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What Could Happen to the Pre-Owned Luxury Watch Market in 2026 if U.S. Tariffs Stay in Place
by Bruna Matilde Guaccio
Executive summary: what will happen in short
If the current U.S. tariffs on Swiss watches remain in place through 2026, the global watch world wil...
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If I Had Invested in These Rolex Watches 10 Years Ago…
by Bruna Matilde Guaccio
Luxury watches, especially Rolex, have never been just status symbols: they’re also a form of alternative investment.Let’s imagine you had bought c...
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The Six Kings Slam 2025: Big Rallies, Big Shots & Big Watches
by Bruna Matilde Guaccio
The 2025 edition of the Six Kings Slam: the glitzy, three-day exhibition in Riyadh where six of the world’s top male tennis stars went head-to-head...
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Which Watch to Buy If You Know Little About Luxury Watches (and Don’t Want to Spend a Fortune)
by Bruna Matilde Guaccio
So, you’ve started noticing the quiet elegance of a fine watch. Maybe it’s that colleague’s Cartier peeking out from a shirt cuff, or the way an ol...
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The Chronograph That Feels Like an iPhone (But Costs 280K EUR)
by Bruna Matilde Guaccio
There are not other way of saying this: AP just dropped a bombshell.The Royal Oak “Jumbo” Extra-Thin Selfwinding Flying Tourbillon Chronograph RD#5...
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The Patek Philippe Cubitus: A Bold New Chapter
by Bruna Matilde Guaccio
When Patek Philippe unveiled the Cubitus in late 2024, the watch world collectively sat up. For a brand that moves with glacial patience, a brand w...
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The Most Popular Luxury Watches for Millennials in 2025
by Bruna Matilde Guaccio
Millennials (born roughly between 1981–1996) are reshaping the luxury watch market in a way that’s both dynamic and value-driven. Unlike past gener...
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Hidden Glamour: The Allure of Secret Jewelry Watches
by Bruna Matilde Guaccio
What Makes Them Special?
Secret watches are remarkable for merging high horology with haute joaillerie. Concealed beneath gemstones, filigree, or s...
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Timeless Love: a Rolex as a Valentine's Day Gift
by Bruna Matilde Guaccio
February is here and with it, the 14th comes closer and closer. Valentine's Day is the perfect occasion to express your love with a timeless and ...
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