Debonar's articles:

In the world of sports marketing, few products have aligned more seamlessly with athletic performance, luxury, and lifestyle than watches. From Rolex and Omega in tennis and golf to TAG Heuer in Formula 1, timepieces are everywhere except, notably, in volleyball. These days the VNL 2025 (Volleyba...

For decades, Rolex watches have been recognized not just as luxury timepieces but as reliable, appreciating assets. Their value, scarcity, and brand strength have positioned them as a cornerstone of alternative investment portfolios. But what about something more unconventional like Pokémon cards...

Best watches spotted at the Wimbledon Final – Sunday, 13 July Sure, Jannik Sinner took home the Wimbledon crown on Sunday, July 13th, but let’s be honest, Centre Court wasn’t the only place serving aces. The Royal Box and celeb row were sparkling with haute horlogerie, and for those of us glued t...

Over the past six months, the Rolex secondary market has undergone a subtle but important evolution. After the explosive surge in resale prices between 2021 and early 2023 driven by scarcity, speculative buying, and booming demand, the market has cooled and matured in 2024 and into 2025. Prices h...

In times of global uncertainty, markets respond, not just in oil or stocks, but in the subtler, often overlooked realm of luxury goods. With rising geopolitical tensions between the Middle East and the United States, the European watch industry now faces a complex mix of challenges and opportunit...

Luxury is in the details, especially when you're jet-setting.Looking for the ultimate combination of style, travel, and horology this summer? Whether you're headed to the beaches of Mykonos or the streets of Amsterdam, pairing your destination with the perfect luxury watch elevates your entire ex...

The luxury watch industry in 2025 is witnessing a dynamic shift, with several emerging brands making significant strides in design innovation, technical mastery, and market presence. In this blog we would like to go beyond the classic brands that are part of the luxury watch world since forever: ...

Is the Rolex Land-Dweller a Flop? A Balanced Look at the 2025 Release In April 2025, Rolex introduced the Land-Dweller, its first entirely new model line in over a decade. Positioned between the Sea-Dweller and Sky-Dweller, this release aimed to bridge the gap between Rolex's tool watches and lux...

Where Elegance Meets Investment If you're venturing into the vintage watch world with a budget north of €1,000, you're not just buying style, you’re stepping into a world of potential appreciation and timeless design.  But with hundreds of options, which models give you both brand prestige and lo...

In the realm of the Vatican, where symbolism and tradition intertwine, even the choice of a wristwatch can carry profound significance. Pope Leo XIV, the first American and Augustinian pontiff, has recently ascended to the papacy, bringing with him a blend of humility and modern awareness. Pope L...

Since the beginning of 2025, Rolex has not STOPPED surprising us.The latest hot new is that Rolex has unveiled a significant redesign of its iconic watch packaging, set to debut in 2025 and become standard across all models by 2026. This update marks a notable shift in both aesthetics and enviro...

When it comes to public figures known for their opulent lifestyles and strong personal branding, Donald J. Trump stands out. From skyscrapers to gold-plated interiors, Trump’s image has always been synonymous with luxury and that extends to his choice of watches. Whether on the campaign trail or ...