The Patek Philippe Cubitus: A Bold New Chapter

When Patek Philippe unveiled the Cubitus in late 2024, the watch world collectively sat up. For a brand that moves with glacial patience, a brand whose identity rests so heavily on continuity and restraint, this was seismic.

The Cubitus is the first entirely new family of watches the Genevan maison has launched in a quarter of a century. Patek doesn’t add lightly.

The name itself — Cubitus — hints at geometry. The case is square with softened corners, flanked by an integrated bracelet that puts it in visual conversation with the Nautilus and Aquanaut, but without trying to be either.
It is recognizably Patek, yet very deliberately unfamiliar, with sharper lines and a kind of futuristic elegance. It’s an ambitious step, and, as you’d expect, not everyone in the collecting community is convinced.

Photo by Worn&Wound 

Some see genius in Patek’s boldness; others grumble that it feels like a response to trends.

Price, of course, is central to the conversation. The steel version, reference 5821/1A, comes in just north of 40'000 euros. That’s a lofty starting point for what is technically an “entry” model, but one that reflects where Patek positions itself today.

Move into steel and rose gold and you’re in the 60'000 euro neighborhood.
And if you want the platinum flagship with its grand date, day display, and moonphase — a marvel of compact engineering with patented mechanisms — you’ll be writing a check closer to 90'000 euros, or just under a $100'000 in the U.S.

Photo by Monochrome-Watches

What’s fascinating is how the market has reacted. Retail is one thing; resale is another. Within months of the Cubitus appearing in boutiques, examples were showing up on Chrono24 and other platforms at premiums.
Steel models listed for close to $95,000, platinum pushing into the $150,000s. 
In other words: the speculative frenzy that accompanies every significant Patek release seems alive and well, even if the wider Patek market has cooled from the feverish peaks of 2021 and 2022.

That wider market context matters. Patek Philippe, alongside Rolex and Audemars Piguet, is one of the three gravitational poles of modern watch collecting.Yet even these giants have not been immune to corrections.
WatchCharts data suggests Patek prices dipped through much of 2024, before finding firmer footing in 2025. Some models, especially the Nautilus 5711 and its successors, remain almost absurdly strong on the secondary market. Others, like simple Calatravas, are more sedate.

The Cubitus arrives right in the middle of this recalibration: a test case for whether the market still has appetite for new, high-priced, high-design Pateks.

The interest is clearly there. Google search traffic spiked around the launch, industry outlets from the Financial Times to Hodinkee devoted prime real estate to coverage, and the watch forums lit up with debate. There’s buzz, curiosity, and controversy — which is more than can be said for many “safe” releases that vanish into the catalog.

But is the Cubitus a good investment? That depends on your lens.
Historically, Patek has been one of the safest bets in watches. A steel Nautilus bought a decade ago has likely appreciated several multiples. Vintage perpetual calendars and chronographs have become auction darlings.

Even quieter references have tended to hold value steadily. The Cubitus, however, doesn’t come with that history. Its long-term performance will hinge on whether it ages into a “classic” or fades as a design experiment.

There are arguments both ways.
On the optimistic side, it is the first new family in a generation, technically sophisticated, and Patek will almost certainly keep supply tightly managed. On the cautious side, its reception has been mixed, its size polarizing, and its pricing aggressive in a market that’s showing signs of cooling.
For investors, that means opportunity and risk in equal measure.
For collectors, it means a chance to get in at the ground floor of a line that might, one day, be spoken of with the same reverence as the Nautilus.

The story of the Cubitus is still being written.
What’s undeniable is that Patek Philippe has done something bold: it has broken its own rhythm, taken a creative gamble, and given the watch world something to argue about. Whether that gamble pays off in market terms is an open question.

But as an object, as a statement, the Cubitus already matters — and that alone makes it one of the most fascinating watch releases of recent years.