Upcoming Watch Trends in 2025

The world of horology is ever-evolving, blending tradition with innovation.

As we step into 2025, watch enthusiasts can expect exciting trends that redefine luxury, functionality, and sustainability. Whether you're a collector, investor, or casual wearer, these upcoming watch trends are set to shape the industry this year.

1. Sustainable & Eco-Friendly Materials

Luxury and sustainability are no longer mutually exclusive. In 2025, watchmakers are increasingly using recycled metals, ocean plastics, and ethically sourced materials. 
Manufacturers such as IWC, Panerai, and Cartier are increasingly relying on recycled materials and environmentally friendly production processes.

Cartier is a founding brand in the Watch and Jewelry Initiative 2030, the first initiative of its kind in the watch industry that supports the UN’s 2017 Sustainable Development Goals. Focus includes taking steps to reduce the impacts of climate change, particularly in regions affected by poverty.

Source: Cartier

2. Smart-Luxury Hybrid Watches

Smartwatches are now seamlessly integrating traditional luxury design elements. Expect to see high-end brands like TAG Heuer and Montblanc incorporating AI-powered features while maintaining classic aesthetics. Hybrid watches with mechanical movements and smart connectivity will continue to gain traction.

An example is the Montblanc Summit 3 : although this watch can easily be mistaken for a classical analogue watch at first glance, it is equipped with advanced smart technologies (including multiple health monitoring sensors).

Source: Montblanc

3. Bolder & More Colorful Designs

2025 will see a shift from traditional black, silver, and gold watches to bold and vibrant hues. Expect bright-colored dials, intricate enamel work, and playful designs. Watchmakers like Rolex and Audemars Piguet are already pushing the boundaries with colorful sapphire cases and gemstone-set bezels.

The Code 11.59 Flying Tourbillon of AP is the most ostentatious new addition, thanks to the setting of 235 brilliant-cut diamonds (approximately 1.2 carats) that adorn the middle case, lugs and crown.

Source: AP

4. Ultra-Thin Timepieces

The demand for sleek and lightweight watches is on the rise. Ultra-thin movements and cases are gaining popularity, with brands like Piaget and Bulgari setting records for the world’s slimmest watches. These timepieces offer both elegance and comfort, making them a favorite for daily wear.

How to not mention the  Bulgari Octo Finissimo Ultra COSC released in 2024, that showed how ultra-thin watches are just breaking in.

Source: Bvlgari

5. Personalization & Customization

Consumers are looking for ways to make their watches unique. Many brands are now offering bespoke services, allowing customers to customize dials, engravings, and straps. Independent watchmakers and major brands alike are embracing this trend, making luxury timepieces more personal than ever.

6. Limited Editions & Exclusive Collaborations

Collectors are increasingly drawn to limited-edition releases and high-profile collaborations. Expect more partnerships between watch brands and luxury fashion houses, automotive giants, and even pop culture icons. These exclusives drive desirability and often become highly valuable in the resale market.
Couple of examples?
The Seiko Astron GPS Solar Watch or the new Omega x Swatch MoonSwatch 1965.

Source: Swatch

7. Blockchain & Digital Authentication

With counterfeit watches becoming more sophisticated, brands are turning to blockchain technology for authentication. Digital certificates and NFTs linked to timepieces will become a standard practice, ensuring provenance and security for buyers and collectors alike.

So what to expect?

2025 is set to be an exciting year for the watch industry, with a blend of innovation, sustainability, and personalization driving the trends.
Whether you prefer classic mechanical watches or cutting-edge smart technology, there’s something for everyone in the ever-evolving world of horology.

Stay ahead of the curve by keeping an eye on these trends and investing in timepieces that reflect the future of watchmaking!