Tudor at 100: A Century of Watchmaking
In 2026, Tudor proudly celebrates a remarkable milestone: 100 years since the brand’s trademark registration in 1926.A centenary that marks its evolution from a niche alternative to iconic status in the world of luxury watches.
As 2026 unfolds, speculation within the watch community is reaching a fever pitch. Major anniversaries tend to bring out a brand’s most significant releases, and insiders agree that Tudor is unlikely to treat its centenary as business as usual. Whispers across collector circles suggest that the 2026 lineup could include some of the most talked-about Tudor watches in recent memory.
A Modern Revival of the “Big Block”?
One of the most persistent rumors points to the return of the legendary Big Block chronograph. First introduced in 1976 as the Prince Oysterdate Big Block, it marked Tudor’s entry into automatic chronographs with a bold, muscular design that stood apart from the slimmer, manual-wind Daytona watches of the same era.
With its thick case, strong presence, and tool-watch DNA, the Big Block has since become a cult favorite.
Many collectors believe a contemporary reinterpretation could take center stage during the Tudor centennial celebrations, possibly as a standout addition to the Tudor Black Bay family. A slab-sided, vintage-inspired chronograph would not only honor Tudor’s past but also slot perfectly into its modern, heritage-driven catalog.
From Humble Beginnings to an Independent Force
Tudor’s story begins with Hans Wilsdorf, the visionary founder who also created Rolex. His idea was bold yet simple: make outstanding Swiss watches with Rolex-quality durability but at a more accessible price point. Originally, Tudor watches used Rolex cases and off-the-shelf movements, designed to be capable tool watches rather than prestige symbols.
Over decades, Tudor carved out its own identity. In the 1960s and ’70s, it supplied tool watches like the Submariner to elite partners such as the French Navy, with the now-iconic “snowflake” hands designed purely out of functional necessity for underwater legibility: a design cue that’s still a defining part of its heritage.
Today, Tudor stands on its own: a brand with distinctive design language, modern manufacture movements via Kenissi, and a reputation for robust yet refined watches that appeal to both enthusiasts and new collectors alike.
Highlights of the Latest Models in the Anniversary Year
While Tudor continues rolling out new references throughout 2026, especially around major events like Watches & Wonders in Geneva, several recent releases exhibit the brand’s adventurous spirit and creative breadth:
Tudor 1926 Luna: A Poetic New Chapter
One of the standout releases in recent years is the Tudor 1926 Luna, the first watch from the brand to feature a moon phase complication, an elegant and romantic function not traditionally associated with Tudor’s tool-watch DNA. Designed with timeless proportions and a classic aesthetic, the 1926 Luna blends tradition and technical sophistication in a way that honors the centenary.
Tudor Ranger: Simplicity Meets Adventurous Spirit
The Tudor Ranger embodies the “Born to Dare” ethos with rugged simplicity and legibility. Its latest editions, including a Dune White dial inspired by extreme environments like the Dakar Rally, capture the essence of field watches while celebrating Tudor’s adventurous legacy.
Tudor’s visible role as official timekeeper of the 2026 Dakar Rally underscores this adventurous positioning, and special engraved Ranger models were awarded to class winners, an intersection of endurance sports and horological excellence.
Black Bay and Beyond: Heritage with Modern Edge
Though not tied exclusively to the anniversary, recent Black Bay releases — from new dial colors to variations like the Black Bay 54 “Lagoon Blue”, showcase Tudor’s confident design journey as it balances vintage inspiration with contemporary style.
And while many collectors are eagerly anticipating potential 100th anniversary-specific models to be unveiled throughout 2026 (especially around Watches & Wonders), Tudor fans are already buzzing with hopes for limited editions, heritage revivals, or reimagined classics.
Curiosities & Fun Facts About Tudor
Not Just a Date: Although Tudor was registered in 1926, the brand wasn’t publicly presented until 1946, giving it a layered heritage that spans both its official legal beginning and its later market debut.
More than “Rolex’s Little Brother”: Tudor’s identity has shifted dramatically, now known less as a budget alternative and more as a creative, independent watchmaker with its own voice and cult-favorite models.
Astronomy Meets Horology: The moon phase function on the 1926 Luna is significant because it’s not just a technical complication but a poetic one: one that connects everyday timekeeping with the cycles of the cosmos.
Geek Speak Spotlight: The term “snowflake hands” refers to the square-tipped hour hand that became iconic on Tudor dive watches and remains a beloved signature across many collections.
Looking Ahead: A Century Young
As Tudor embraces its centenary year, collectors and enthusiasts alike are watching closely for special releases, celebrations, and commemorations that honor 100 years of daring design and thoughtful innovation.
Whether you’re drawn to classic elegance, rugged field watches, or bold sports models, Tudor’s 2026 offerings continue a century-long journey of craftsmanship with character.