Top-Selling Second Hand Watch Models

The pre-owned watch market has experienced significant growth in recent years, driven by factors such as sustainability, investment potential, and the allure of vintage designs.

Certain watch models have emerged as particularly popular among enthusiasts and collectors. Below is an overview of some of the most sought-after second-hand watch models, supported by internet search data and insights into demographic preferences.

1. Rolex Datejust

In the pre-owned market, Rolex maintains a dominant presence, accounting for 36% of all sales on platforms like Bezel.
The Rolex Datejust 41, particularly references 126334 and 126300, has been the top-selling model on Chrono24 over the past two decades.

2. Omega Speedmaster Professional "Moonwatch"

Celebrated as the first watch worn on the moon, the Omega Speedmaster Professional holds a special place in horological history. Omega ranks second in pre-owned watch popularity, constituting 14% of sales on platforms like Bezel. 

3. Cartier Tank Française

The Cartier Tank Française is lauded for its elegant design and historical significance. Cartier holds a notable position in the pre-owned market, with its models being highly sought after. 

4. Audemars Piguet Royal Oak

Introduced in 1972, the Audemars Piguet Royal Oak revolutionized sports watch design with its distinctive octagonal bezel and integrated bracelet. While specific search data is limited, the Royal Oak remains a coveted model in the secondary market.

5. Patek Philippe Nautilus

The Patek Philippe Nautilus is esteemed for its elegant design and exclusivity. Patek Philippe holds a significant share in the pre-owned market, reflecting the brand's enduring appeal.

Demographic Insights: Search Trends by Country, Gender, and Age

While comprehensive data on search trends by country, gender, and age is limited, available insights indicate a growing interest among younger demographics. Generation Z, in particular, has shown a significant inclination towards luxury mechanical watches, contributing to the expansion of the second-hand watch market. Research indicates that 20% of Gen Z is likely to purchase a luxury watch within the next year, with many opting for pre-owned models due to financial considerations and sustainability concerns. 

Regionally, markets such as Japan and the Middle East have demonstrated potential for growth in the pre-owned watch sector, even amidst economic uncertainties. 

In China, there is a growing interest in hard luxury thrifting, including second-hand watches, driven by a desire for exclusivity and historical value.

While specific data on gender-based preferences is scarce, the overall trend indicates a broadening appeal of pre-owned luxury watches across diverse demographics. The combination of investment potential, sustainability, and access to iconic designs continues to drive interest in the secondary watch market globally.