Top 3 Emerging Luxury Watch Brands in 2025

The luxury watch industry in 2025 is witnessing a dynamic shift, with several emerging brands making significant strides in design innovation, technical mastery, and market presence.
In this blog we would like to go beyond the classic brands that are part of the luxury watch world since forever: we want to have an overview of the new "hot" topic in town.

These brands are not only introducing groundbreaking models but also experiencing substantial growth compared to a decade ago.

Here are three standout luxury watch brands that are redefining horology in 2025:

1. Bianchet – The Golden Ratio Meets Modern Horology

Founded in the early 2020s, Bianchet has rapidly ascended in the luxury watch scene by harmoniously blending mathematical aesthetics with cutting-edge engineering. Their designs are deeply inspired by the Golden Ratio (1.618), evident in their latest models: 

• B 1.618 UltraFino: A titanium tonneau-shaped timepiece featuring an ultra-thin automatic tourbillon movement, measuring just 3.85mm in height.

• UltraFino Carbon: The world's first tonneau watch with an integrated carbon bracelet, weighing a mere 62 grams yet capable of withstanding shocks up to 5000G. 

Bianchet's commitment to innovation and design excellence has earned them accolades, including the Best Start-Up Watch at the Temporis International Awards in Zurich.  

2. Gerald Charles – Reviving Genta's Legacy with Contemporary Flair

Gerald Charles, revitalized under the leadership of CEO Federico Ziviani and creative director Octavio Garcia, is breathing new life into the iconic designs of Gérald Genta. The brand's recent endeavors include: 

• Maestro 8.0 Squelette: An ultra-thin, open-worked timepiece showcasing the brand's dedication to intricate craftsmanship. 

• GC 9.0 Tourbillon: A tribute to Genta, featuring a 60-second titanium flying tourbillon cage. 

In 2024, Gerald Charles expanded its global footprint by opening its first boutique in Geneva and participating in Watches and Wonders, solidifying its position in the luxury watch market. 

3. Bangalore Watch Company (BWC) – Celebrating Indian Heritage Through Timepieces

Established in 2018, BWC is carving a niche by infusing Indian cultural narratives into luxury watchmaking. Their collections pay homage to India's rich history and achievements: 

• Apogee: India's first space-qualified watch, celebrating the nation's space exploration milestones. 

• MiG 21 Inspired Collection: A tribute to the Indian Air Force's iconic aircraft.

BWC's unique approach of intertwining storytelling with horology has garnered international attention, positioning them as a brand to watch in the coming years.

These brands exemplify the evolving landscape of luxury watchmaking, where innovation, heritage, and design converge to create timepieces that resonate with contemporary collectors and enthusiasts alike.