Seiko Teams Up with Pepsi for Two Official “Pepsi” Watches

A Refreshing Take on a Classic Colorway

If you’re a watch enthusiast, the term “Pepsi bezel” probably makes your heart skip a beat—and not because of the caffeine. The red-and-blue color scheme has been a beloved design staple in the watch world for decades, often evoking images of classic GMTs and diving legends. Now, Seiko has taken that aesthetic one step further by partnering directly with Pepsi to create two official “Pepsi” watches.

For the first time, the connection is not just nickname lore—it’s brand-on-brand. And the result is as fun and collectible as you’d hope.

Credits to Seiko

The Two Models: Sporty & Stylish

1. Seiko Pepsi GMT

• Case: Blacked-out SKX-style stainless steel

• Bezel: Bold red-and-blue 24-hour GMT bezel

• Strap: Pepsi-branded silicone, making the theme unmistakable

• Vibe: Adventure-ready, with a streetwear twist

• Movement: Seiko’s reliable automatic GMT calibre

This one’s clearly aimed at travelers and Seiko fans who want something functional but with a bit of pop-culture swagger.

2. Seiko 5 Sports Pepsi Edition

• Case: Stainless steel with brushed finishing

• Bezel: More subdued vintage-style Pepsi color split

• Strap: Matching steel bracelet

• Vibe: Everyday wearability meets retro charm

• Movement: Automatic with day-date complication

Think of this as the Pepsi watch for someone who wants a hint of fun without going full soda ad.

Credits to Seiko

Limited but Accessible

Both models are limited to 7,000 pieces worldwide and are expected to hit stores in September 2025. Pricing comes in under 400 EUR, which is almost shocking given the collectability potential. You won’t need to sell your Rolex to snag one—though you may need to move quickly before they’re gone.

Seiko’s Pepsi collab is the perfect storm: affordable, fun, and tied to both watch history and pop culture. Whether you’re a Seiko die-hard, a Pepsi superfan, or someone who just likes a splash of color on the wrist, these two limited editions are worth watching—pun fully intended.

If nothing else, they prove that sometimes the best partnerships are the ones that don’t take themselves too seriously… but still deliver serious style.

So, What Will Happen? 

Considering that each model capped at 7,000 units worldwide, there's built-in scarcity—but not to the extreme level seen in ultra-exclusive or vintage pieces.

Also the retail price is between €380–€540 ($400-$550) depending on model and market: these aren’t high-ticket items, which helps stabilize speculative spikes—though limited editions often attract early-life price premiums.

Our prediction? We expect moderate volatility right after release—prices may run slightly above retail for early buyers, but should settle quickly once supply meets demand.

So, in conclusion:

• High initial interest and collectible aesthetics will likely draw early buyers looking to flip or collect.

• But the accessible price and relatively large run mean these are not likely to see dramatic escalations in value like luxury counterparts.

• Still, if you time your market entry smartly or snag a serial-numbered piece, there might be modest upside—but mostly, these are meant to be enjoyed, worn, and shown off.

What do you think? Let us know in the comments!