The Wrist of Bad Bunny: The King of Latin Trap's Watch Collection

Bad Bunny is no longer just the "King of Latin Trap", he is arguably one of the most influential figures in the luxury watch market today.

As we move through 2026, his choices at major events like the Super Bowl and the Grammys are doing more than just completing an outfit: they are shifting the investment value of specific models in the pre-owned market.
For collectors and those looking into second-hand luxury watches, Benito’s wrist is the ultimate trend forecaster.

Let's have a look together:

The Super Bowl Statement: Rare Materials and Boutique Exclusives

At the Super Bowl LX Halftime Show in February 2026, Bad Bunny performed in front of millions wearing a striking Audemars Piguet Royal Oak in 18k yellow gold with a malachite dial.
This wasn't just a style choice; it was a masterclass in selecting pieces with high resale potential.

In the world of watch collecting, natural stone dials like malachite, onyx, or lapis lazuli that are becoming "blue-chip" assets. Because no two stone dials are identical, they offer a level of rarity that standard production models can’t match.

For those looking at watches as an investment, this performance has already caused a surge in inquiries for stone-dial Royal Oaks and vintage Day-Dates, proving that "The Bunny Effect" is real for secondary market prices.

The Grammy Historic Win: Elegance over Opulence

Fresh off his historic Album of the Year win for Debí Tirar Más Fotos, Bad Bunny appeared at the 68th Grammy Awards sporting a Cartier Collection Tortue in rose gold, set with 57 brilliant-cut diamonds.
This was a sophisticated departure from his usual high-energy style, opting for a manual-winding, tortoise-shaped icon that dates back to 1912.

For the second-hand watch dealer, this signifies a massive shift toward "shaped" watches. We are seeing increased demand for vintage Cartier silhouettes like the Tortue and the Crash, as collectors move away from the "integrated bracelet" trend and back toward refined, leather-strapped horology.

The Latin Grammy Pave: Unapologetic Luxury

While his 2026 looks have leaned toward classic elegance, his appearances in our life have always been "flashy": how to forget the Latin Grammys in 2023?
That was a reminder of his love for maximalism. There, he wore the fully diamond-paved Audemars Piguet Royal Oak Chronograph.

While "aftermarket" diamonds can often hurt the resale value of a timepiece, Benito’s preference for factory-set gem-set watches highlights a growing trend: the "jewelry watch" as a legitimate masculine power statement.
This has led to a noticeable uptick in the valuation of factory-set APs and Patek Philippes on the luxury watch market, as "stealth wealth" gives way to unapologetic opulence.

Courtside at the Lakers: Small Watches, Big ROI

Perhaps his most significant impact on the Rolex watch market occurred when he was spotted courtside at a Lakers game wearing a 31mm Rolex Datejust in yellow gold with a Mother of Pearl dial.
By embracing "mid-size" or traditionally female dimensions, he has single-handedly dismantled the stigma against smaller diameters for men.

Historically, 31mm and 34mm Rolex models traded at a discount, but since Benito began championing these proportions, the pre-owned market has seen these "hidden gems" appreciate. For those looking for an entry-level investment watch, these gold Rolex models currently offer some of the best value-to-prestige ratios in the industry.

The "President" of Style: From Olive Green to Organic Wood

When it comes to the Rolex Day-Date, Bad Bunny has mastered the art of playing both sides of the market: the modern hype and the rare vintage find. He has been frequently spotted in the 18k Everose Gold Datejust 31 with the Olive Green dial and President Bracelet. This specific setup, with its deconstructed Roman numerals, has become a "blue-chip" asset for Rolex watch collectors. Since Benito began sporting it during his Debí Tirar Más Fotos press runs, the demand in the secondary market for Everose gold has skyrocketed, proving that rose gold is now a formidable rival to traditional yellow gold for watch investments.

However, his most "collector-grade" move was bringing the Vintage Rolex Day-Date "Wood Dial" (Ref. 18038) back into the spotlight. Featuring a dial cut from natural birch or walnut, these 1970s and 80s relics are incredibly rare in the second-hand luxury market. By wearing such an organic, textured piece, Bad Bunny has signaled a shift away from standard factory dials toward "exotic" materials. For a savvy investment watch buyer, this highlights a major 2026 trend: the value is moving toward pieces that offer a unique, tactile story that can't be replicated in modern mass production.

Photo by: Getty Images

Why the "Bad Bunny Era" Matters for Your Portfolio

The world of watches is moving toward authenticity and storytelling. Bad Bunny’s collection, which ranges from a vintage Vacheron Constantin Perpetual Calendar to a custom Rolex x Chrome Hearts collaboration, shows that he values the "find" as much as the brand name.

For those interested in buying second-hand watches, the lesson is clear: follow the craftsmanship and the unique references.

Whether it’s a rose gold Cartier Santos or a vintage Rolex Submariner with a Serti dial, the watches Bad Bunny chooses today are the "grails" of tomorrow.